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Get marketing related insights, read about new trends and learn about best practices in today’s marketing world.

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A quick guide to the Buyer’s Journey

In recent years, the importance of content marketing has grown significantly. With so much competition for buyers, it’s crucial marketers understand the buyer’s journey and how it should guide their content strategy and development. In simple terms, the buyer’s journey is the process a prospect goes through leading up to a purchase. It can vary…

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The perfect social media post

With competition high, and so many other social channels and brands competing for airtime, you’ve got to stay on top of the game to stand out. Marketers, understandably, often struggle when creating posts for social media. Each social channel has its own best practices and procedures, making the post creation process somewhat challenging. It’s not…


8 health & fitness tips for busy people

  06:00 The alarm goes off 06:30 Get the kids ready for school 07:00 Breakfast, get packed lunches ready 07:45 Bring kids to school, and head to work 08:30-12:00 Work, meeting with clients and meeting deadlines 12:00 Quick lunch from the Burger King around the corner or the Chinese restaurant across the street 12:30-18:00 Continue…


My experience in Google AdWords Certification

Every marketer claims to know how to use Google AdWords, but not every marketer can boast of being trained by Google itself. This is exactly what the Google AdWords certification is about; Google trains you to become an online marketing expert using AdWords tools. Besides gaining knowledge on the topic, after successful completion of the…


SEO in Action – Developing an optimised web page

You know what SEO is. You know why you need it. But … how in the world does it actually work? Let’s take a look at the basics of creating an SEO friendly web page. This example is all about ‘internal ranking’, that is, what you do ON your page. SEO Basics: Establishing keywords First,…


SEO, What You Need To Know (Part 3 of 3)

Part 3: Getting social about SEO Today, a successful website is all about making connections. If you aren’t including social media / web participation in your Search Engine Optimisation (SEO) processes you won’t be getting the full benefits of either. Why? Because social media is all about sharing. People vote, comment and most importantly, link (a fundamental part of…


SEO, what you need to know (Part 2 of 3)

Part 2: How exactly does SEO work? SEO is a process to help increase visitors to your website (using organic ((natural or un-paid)) search results) via the listings on search engines. Each results list shows and ranks content on what it considers most relevant and/or important to users. This ranking is achieved by two main factors, what…


SEO, What You Need To Know (Part 1 of 3)

Part 1: Why You Need Good SEO Not sure if you need SEO (Search Engine Optimisation)? Not even sure what it’s all about? Well, let’s look at it this way… when you use a search engine to find a product or service, how do you feel about the top ten results? Odds are you see…


How to take your first steps in the world of digital publishing – without getting lost!

Statistically, users spend on average 237 minutes online each day in Germany*. One of the questions we all ask ourselves is: How can I get my share of these 237 minutes? Almost anything is possible in the world of digital content – but does this make our task easier or maybe even more difficult? Users…

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