Insights from a marketing agency

Archive for April 2018

A quick guide to the Buyer’s Journey

In recent years, the importance of content marketing has grown significantly. With so much competition for buyers, it’s crucial marketers understand the buyer’s journey and how it should guide their content strategy and development. In simple terms, the buyer’s journey is the process a prospect goes through leading up to a purchase. It can vary…

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The perfect social media post

With competition high, and so many other social channels and brands competing for airtime, you’ve got to stay on top of the game to stand out. Marketers, understandably, often struggle when creating posts for social media. Each social channel has its own best practices and procedures, making the post creation process somewhat challenging. It’s not…

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