Insights from a marketing agency

Digital Marketing

My experience in Google AdWords Certification

Every marketer claims to know how to use Google AdWords, but not every marketer can boast of being trained by Google itself. This is exactly what the Google AdWords certification is about; Google trains you to become an online marketing expert using AdWords tools. Besides gaining knowledge on the topic, after successful completion of the…

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SEO in Action – Developing an optimised web page

You know what SEO is. You know why you need it. But … how in the world does it actually work? Let’s take a look at the basics of creating an SEO friendly web page. This example is all about ‘internal ranking’, that is, what you do ON your page. SEO Basics: Establishing keywords First,…

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SEO, What You Need To Know (Part 3 of 3)

Part 3: Getting social about SEO Today, a successful website is all about making connections. If you aren’t including social media / web participation in your Search Engine Optimisation (SEO) processes you won’t be getting the full benefits of either. Why? Because social media is all about sharing. People vote, comment and most importantly, link (a fundamental part of…

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SEO, what you need to know (Part 2 of 3)

Part 2: How exactly does SEO work? SEO is a process to help increase visitors to your website (using organic ((natural or un-paid)) search results) via the listings on search engines. Each results list shows and ranks content on what it considers most relevant and/or important to users. This ranking is achieved by two main factors, what…

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SEO, What You Need To Know (Part 1 of 3)

Part 1: Why You Need Good SEO Not sure if you need SEO (Search Engine Optimisation)? Not even sure what it’s all about? Well, let’s look at it this way… when you use a search engine to find a product or service, how do you feel about the top ten results? Odds are you see…

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